Keshet Digital is looking for a General Manager to lead 12+ Keshet’s Digital content and streaming app, offering live broadcasts and VOD content to a broad user base.
The role includes overall responsibility for the app’s business, marketing, and product activity, with a focus on driving growth, expanding its audience, developing revenue streams, and improving business performance and user experience.
What You’ll Do
- Define the app’s business and product strategy and translate it into measurable goals, success metrics, and an actionable work plan.
- Identify and develop growth engines, business opportunities, and revenue models based on advertising, subscriptions, and hybrid approaches.
- Monitor business performance and lead data-driven initiatives to improve results.
- Drive user growth through user acquisition, new audience development, and marketing funnel optimization.
- Increase retention, engagement, usage frequency, and user loyalty.
- Define and lead the product roadmap, prioritizing features and developments according to business value and their impact on growth and user experience.
- Analyze user behavior, funnels, and KPIs, turning insights into practical improvements and initiatives.
- Optimize user journeys, usability, and the app’s overall UX/UI.
- Collaborate with a wide range of business and professional stakeholders, leading initiatives from planning through execution and performance measurement.
